1989: Skateboards Catch Interest of Young Entrepreneur…And All His Customers

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Customers entering American Beauty Florist for the first time often do a doubletake and wonder if they’ve come to the right place.

If they take a few more steps, they see the blooms, posies and plants they were expecting.  But if they stop where they are, they find themselves in a mini-world of skateboards, wheels, skater clothing, skater gear and skater publications, manned by a very knowledgeable young skater and entrepreneur.

His name is Matthew Danza, 14-year-old son of florist Mary Danza and her husband Larry.  The front section of the Livingston Avenue store is his exclusive province, and is known as the ABF Skate Shop.

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